The pros
- Distills big ideas down to a clear, concise message
-
Collaborates with cross-functional design, product, and
engineering teams to create beautiful things
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Thinks strategically, even when dealing with the
nitty-gritty
The cons
-
Lives with an aversion to three-dimensional dots (read:
trypophobia)
-
Doesn't get what all the fuss is about
Star Wars
-
Quotes You've Got Mail on a regular basis
Common Deliverables
- Mission/Vision/Values Articulation
- Value Prop Definition
- Creative Platform
- Naming
- Brand Narrative
- Manifesto
- Brand Persona
- Voice and Tone
- Messaging Hierarchy
- Copywriting
