The pros
- Distills big ideas down to a clear, concise message
-
Collaborates with cross-functional design, product, and
engineering teams to create beautiful things
-
Thinks strategically, even when dealing with the
nitty-gritty
The cons
-
Lives with an aversion to three-dimensional dots (read:
trypophobia)
-
Doesn't get what all the fuss is about
Star Wars
-
Quotes You've Got Mail on a regular basis
Recent work
Building a brand world for a new category.
Deliverables
- Creative platform
- Manifesto
- Brand Persona/Personality
- Brand Narrative
- Voice and Tone
- Messaging Hierarchy
- Value Prop Definition
- Identity Statement
- Copywriting
- Naming
Bringing a new-to-world technology to life across divergent
audiences.
Deliverables
- Manifesto
- Brand Attributes
- Voice and Tone
- Messaging Hierarchy
- Copywriting
- Naming
Uniting numerous allies in a single voice.
Deliverables
- Creative Platform
- Manifesto
- Visual Identity
- Brand Attributes
- Voice and Tone
- Copywriting
