Lifting the tone and voice of Northwestern Mutual's online experience, as part of the company's rebrand to be a more holistic and approachable financial planning company.
Developing messaging hierarchy and narrative for Northwestern Mutual's new financial planning product, a digital tool that helps users to follow their financial plan and view their progress online.
Image coming soon.
Crafting a new log in and account registration experience aimed at welcoming new users into the Northwestern Mutual brand with a seamless security integration, updated look, and down to earth tone.
Developed the voice and style of a chatbot that could make retirement planning accessible to millennials and the YPM market.
approxably /əˈprɒksəbli/ adj. an approximation that is also likely I've driven down this road a dozen times- the gas station is approxably four blocks away.
quantilty /ˈkwän(t)əldē/ n. of or relating to the simultaneous quality and quantity of a thing I want to spend meaningful time with you, and often; I want quantilty time with you.
spance /spans/ n. of or relating to the many dimensions of something—its width, breadth, depth— all at once, both physically and metaphysically When I'm feeling lost, I often ponder the spance of the ocean.