The pros
- Distills big ideas down to a clear, concise message
- Finds the story that turns function into feeling
- Writes copy that aligns with systems and strategy
The cons
- Fears three-dimensional dots (read: trypophobia)
- Doesn't get what all the fuss is about Star Wars
- Quotes You've Got Mail on a regular basis
Highlights
- Creative Principal at In Situ
- Head of Brand Copy and Story at Perfect Day
- Creative at Zeus Jones
- UX Copy Lead at LearnVest, a Northwestern Mutual company
- Marketing and Customer Analytics at American Express
Common Deliverables
- Mission/Vision/Values Articulation
- Value Prop Definition
- Creative Platform
- Naming
- Brand Story
- Brand Manifesto
- Brand Persona
- Voice and Tone
- Messaging Hierarchy
- Copywriting
