The pros

  • Distills big ideas down to a clear, concise message
  • Finds the story that turns function into feeling
  • Writes copy that aligns with systems and strategy

The cons

  • Fears three-dimensional dots (read: trypophobia)
  • Doesn't get what all the fuss is about Star Wars
  • Quotes You've Got Mail on a regular basis

Highlights

Kind words from good people

  • Foram was an absolute pleasure to work with — sharp, kind, and extremely creative — making the process both fun and inspiring. She helped us make huge strides in how we think about both our existing puff-crispy bars and our high-protein bars, unlocking the next stage of growth for the business.
    Griffin Spolanksy, CEO
    Mezcla
  • If you're looking for a creative or a strategic writer who is the best collaborator and the most fun, who clients immediately adore, trust, and value, Foram is the one! She is my go-to for both creative projects and highly regulated projects — which is unusual in the industry — but it is just proof that she is the real deal. She read the dictionary for fun as a child, after all.
    Jen Shadowens, Founder and Strategist
    Portrait Strategy
  • Working with Foram was nothing short of life-changing. She has a brilliance, warmth, and creative energy that leaves a positive mark on everything she touches. She is super creative and incredibly good with words — we had struggled for the longest time to find someone who could truly own our brand voice, and she absolutely nailed it. Plus, great humor, a wonderful working style, attention to detail, and open communication. We miss her!!
    Chiarra Cecchini, VP, Commercialization and
    Kathleen Alexander, CEO
    Savor
  • Hiring Foram was the best decision. She grasps technical detail without getting lost in the weeds and brings clarity and joy to the work. She’s also a truly excellent writer and creative director.
    James Perakis, Head of Product
    Carbon Signal

Common deliverables

  • Mission/Vision/Values Articulation
  • Value Prop Definition
  • Creative Platform
  • Naming
  • Brand Story
  • Brand Manifesto
  • Brand Persona
  • Voice and Tone
  • Messaging Hierarchy
  • Copywriting